numbers of words of apology. this is a mayacopa on steroids. when you look at this he used behavior nine times, i need help six times, i m in therapy four times. it s 19 serious apology phrases, 7 in the context of buddhism. most of us don t go our entire lives with that number of apologies. he did it in 13 1/2 minutes. rick, when i was watching this, and we talked about this during the break, i kept wondering why is he doing this, why is he doing this. then he started to talk about people who work for him, people who supported him, people who sponsored him. business tiger. business tiger is on the verge of collapse here. i don t think it will ever come back to what it was. but really this was about saving a business. this could have been the president of toyota up there. well, no, the president of toyota doesn t make as much money as he does. that s the issue. this is the beginning stepping