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Glass Mask Sake Gets Resurgence After COVID-19
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Goods were first sold in 1997 after Great Hanshin Earthquake
Back in 1997, the Kurenai Tennyo ( The Crimson Goddess ) play from
Glass Mask manga inspired a sake bottle. It was initially sold as a way of praying for the recovery of the
Kansai region after the Great Hanshin Earthquake of 1995. Now, almost 24 years later, that same brand of goods is getting a second run, this time to pray for the end of COVID-19.
The sake bottle is a collaboration with the Kobe-based sake brewery Yasufuku Matashirо̄ Shо̄ten. The brewery is best known for the Daigoku Masamune brand, which was established 270 years ago. Tragically, the storehouses were destroyed in the 1995 earthquake. The last remaining storehouse reached the end of its life in 2013 and was on the verge of bankruptcy, but the neighboring Hatsukuru Sake Brewing began sharing the facility. The company continues to make sake to this day.