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Edrington UK and Beam Suntory to end distribution agreement in 2025

Edrington UK and Beam Suntory to end distribution agreement in 2025
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Beam Suntory, Edrington to split UK and Spain partnerships

The Maxxium spirits JV has been around in one form or another since 1999 The two spirits brand owners, which set up Maxxium as a sales, marketing and distribution entity in 1999 with Remy Cointreau, confirmed today that Edrington will take over Edrington-Beam Suntory UK, with Beam Suntory running Maxxium Spain. The equity swap , which will not see any money changing hands, kicks in on 2 August. As part of the move, Edrington-Beam Suntory UK, which changed its name from Maxxium UK three years ago, will be known as Edrington UK, with Maxxium Spain poised for a rebrand early next year. The pair will continue to handle the sales, marketing and distribution of both companies brands in their respective markets.

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Rogue Baron Plc - Appointment of ex Diageo spirits industry veteran

Rogue Baron Plc - Appointment of ex Diageo spirits industry veteran PR Newswire Appointment of ex Diageo spirits industry veteran Rogue Baron PLC (AQSE: SHNJ), a leading company in the premium spirit sector, is pleased to announce the appointment of Peter Mooney to its advisory board. Peter Mooney is a drinks industry specialist with over 25 years of senior UK and international experience, spanning General Management, Marketing, Sales, Finance, Communications and E-Commerce. His expertise has been gained in global blue-chips such as Coca-Cola, Diageo, Heineken (previously Scottish & Newcastle) and then Maxxium UK (Maxxium is the fastest growing major spirits distributor in the UK off trade and the No. 2 UK spirits distributor). Peter was UK Marketing Director for a portfolio of over 30 premium spirits brands including Absolut, The Macallan, Highland Park, Stolichnaya Vodka, Brugal Rum, Jim Beam, Remy Martin Cognac and Cointreau.

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