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NFL s Super Bowl commercial features walking, talking Vince Lombardi

USA TODAY In the wake of a tumultuous 2020, the NFL decided to take a different approach to its pregame Super Bowl ad this year. It started with a simple thought. If Vince Lombardi were to come back, NFL executive vice president and chief marketing officer Tim Ellis told USA TODAY Sports, what would he have to say to us? The league will attempt to answer that question in a commercial that will air before the coin toss at Super Bowl 55 next week, with the help of an unlikely star  a walking, talking likeness of Lombardi, the late NFL coaching legend whose name now adorns the league s championship trophy.

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