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considered credible. this is a good question about pricing in general. how do you decide? recognize people buy in range increments so when someone buys something for $13 or $19, it s a $20 bill they re using so they see it the same. always position yourself for the higher end of the range, the range of reason. put yourself on the high end because ultimately you can discount prices but you can t bump them up. are you saying $19.99? look at the competition and go on the high end of the range. you can always back track. looking at the competition is a crucial part of this because there s the whole maximum business that you want to make sure your product is either cheaper or better than what other people are selling. she can either undercut her competition or charge higher, she has to hammer home why her product is so much better. just to build on that, people are buying in incremental ranges. sometimes you re higher, it s not perceived that way. you re still under the $100 bil

Range increments9 9919 99Maximum business