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More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study

More bang for the buck in influencer marketing: Focus on influencers with smaller followings, say study
phys.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from phys.org Daily Mail and Mail on Sunday newspapers.

Andreas bayerlAndreas lanzMaximilian beichertJacob goldenbergUniversity of baselReichman universityUniversity of mannheimErasmus university rotterdamRevenue generation through influencer marketing

Clicks | National Affairs

Clicks | National Affairs
nationalaffairs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalaffairs.com Daily Mail and Mail on Sunday newspapers.

Aaron barnes sharon shavittChe wei liuMaximilian beichertKarthik srinivasanJessen hobson roshan sinhaStephanie grantUniversity of chicago working paperJournal of consumer researchChicago working paperJessen hobsonRoshan sinhaDigital engagement practicesConsumer researchWei liu