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Korean s beloved instant coffee mix finds its place on global stage

In the latest Disney+ hit series, Moving, instant coffee has a recurring role, underlying character development and historical context.

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A new Korean wave: instant coffee mixes, as featured in K-dramas Moving, Vincenzo and My Mister, get a shot in the arm from global TV exposure

Korean exports of coffee mix and instant coffee sticks rose as the world’s K-drama fans saw them in series such as Moving, Vincenzo and My Mister. Entrepreneurs are remaking the humble product.

South koreaHong kongSoult ukpyolsiUnited statesKim young jooSarah leeMaxim kanuMondelez internationalAcademy awardSong joong kiKang in guKorea agricultural trade informationDongsuh foodsChoi kyung taeMocha goldWhite gold

A New Korean Wave: Instant Coffee Blends, Featured in K-dramas Moving, Vincenzo and My Mister, Get Global TV Exposure

A New Korean Wave: Instant Coffee Blends, Featured in K-dramas Moving, Vincenzo and My Mister, Get Global TV Exposure
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