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Go with the Flow: Community, Virality, and the Politics of Dancing

Go with the Flow: Community, Virality, and the Politics of Dancing
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'The Next Ritchie Valens'

Now retired in Henderson, Max Uballez helped found the East L.A. sound that shared the airwaves with the Beatles in the ’60s There’s scarcely a Baby Boomer who didn’t bop to the beat of 1965’s “Land of 1000 Dances” by Cannibal and the Headhunters. Beginning with that mesmerizing “Naaa na na na na…” the song crossed over racial and ethnic lines and put teenagers on the dance floor like no other since Ritchie Valens’ “La Bamba.” Paul McCartney even invited Cannibal (Frankie Garcia) to open for The Beatles on their ’65 U.S. tour. The unsung hero of “Land of 1000 Dances” was 18-year-old producer and arranger, Max Uballez, who’s been living in Henderson for the last 16 years. In 1963 Uballez and his band the Romancers had released Do the Slauson, the first album recorded by an East L.A. Chicano group. Through the 1960s, the Romancers recorded their own hits written by Uballez and also backed countless performers from Chuck Berry and Little Richard to Chris M

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