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The new Sircle Hotels concept will sit alongside existing brands within the Sircle Collection including Sir Hotels, Max Brown Hotels and Park Centraal Hotels…
Sircle Collection is an independent group of creative hospitality brands focused on design-led, experience-driven services and products designed for the modern traveller. Founded in 2011 by the award-winning hospitality entrepreneur and developer Liran Wizman, the Amsterdam-based company has grown to include four hotel brands across 13 locations, including Sircle, Sir Hotels, Max Brown Hotels, Park Centraal Hotels and Àterre all set in some of Europe’s most inspiring cities and neighbourhoods.
This year, boutique hospitality group Sircle Collection will launch its newest lifestyle hotel brand; Sircle Hotels. Sircle will drive the group’s global expansion, with the launch of a debut UK property, Sircle London opening its doors in late Autumn, and Sircle Milan opening in Spring 2024. Sircle Hotels joins the Sircle Collection portfolio alongside Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre and private members’ club concept The Cover.
Designer Zafrir talks new priorities, trends both good and bad hotelsmag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hotelsmag.com Daily Mail and Mail on Sunday newspapers.