In a December 23 article published on mises.org, Lipton Matthews made the compelling case for advocates of free market capitalism to prioritize the moral superiority of capitalism rather than making the case for capitalism’s superior productivity.
“Demonstrating the impracticality of socialism is necessary, but is also an ineffective strategy to galvanize goodwill for capitalism, because objections to capitalism are usually predicated on moral grounds,” he wrote.
Indeed, in the battle of emotions vs. rational justification in the human brain, emotions are king. You cannot penetrate emotional objections with more charts and spreadsheets.
The most compelling case for economic freedom is not its economic efficiency but its consistency with fundamental moral principles, like voluntary exchange, property, and enhanced individual choice.