Why an alerting strategy will help win customers in a multi-platform world tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Changing consumer expectations and a steady rise in the number of severe weather events are raising the stakes for already busy meteorology teams, who must send alerts to their audiences over a growing number of devices and platforms. Automation, the cloud and easy access to familiar graphics are simplifying workflows.
Rising numbers of severe weather events have bumped up consumer demand for news and information. Technology is responding with new solutions that make weather and climate storytelling easier than ever, while boosting the ability of teams to collaborate locally or across a station group. Moving weather workflows to the cloud opens up new opportunities for collaboration among stations in a group, while new solutions like Max Velocity and Max Alert Live make it easy to quickly produce richer content. Dive deep while watching a webinar on all this here.
The latest innovations to the Max Platform, Max Velocity and Max Alert Live, are being unveiled by IBM and its subsidiary The Weather Company in conjunction with the National Association of Broadcasters (NAB) show in Las Vegas.