Farmers in Prayagraj, India, are abandoning traditional crops in favor of fig farming, which is proving to be more profitable, with some farmers earning up to ₹10 lakh per acre. The state government is providing financial incentives and support to encourage fig farming. The fig trees can withstand different soil types and thrive in hot and dry climates, making them suitable for the region. Fig farming is also beneficial for health, as figs are a rich source of vitamins and minerals.