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How Mavuno Church founders created massive business empire, customers being single, searching, under 30yrs
By Shifa Mwihaki for UNDERCOVER
How Mavuno Church in Nairobi turned gospel into a multi-million shilling business proposal, is something Catholic and the Presbyterians should eye with the envy of Cain.
The founders, or shall we say original investors in Mavuno Incorporated, opened their biblical eyes onto a few secular secrets: One, that young Kenyans in the money were not scared of hell-a laughable, distant punishment. Stuff like ‘the poor shall inherit the earth’ was not the kind of vibe they bought.
Two, individual freedom in mainstream churches was restricted with dreadlocks and mini skirts frowned at. Preaching was Oldskul and not rooted in the apparent needs of their faithful.
Gospel singers switch to embrace live shows
Mercy Masika [Photo: Edward Kiplimo]
In the absence of music concerts, and the trend to restrict who attends church services, many praise and worship gospel singers have chosen to reach their fans through live-streamed shows.
One of the most hyped events earlier in the year brought together Eunice Njeri, Evelyn Wanjiru and Mercy Masika. It was aired to thousands of receptive viewers, casting any doubt that the public was not willing to embrace this new form of entertainment. Be it at a party, in church or the confines of one’s home, it would appear that audiences prefer live music performances to recorded shows.