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PepsiCo s Chief Design Officer Talks About the Human Side of Innovation

To Unlock The Extraordinary Power Of Design, He Put Humans Front And Center

Mauro Porcini, the Chief Design Officer of PepsiCo, discussed his definition of design, both in the abstract and specific to his work in consumer products, how he convinces colleagues to align with his vision, and where he takes his cues as a creator and leader. He also explained his hiring process and the value of technical expertise versus personality or cultural savvy and how social media influences his perspective on design.

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