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Jock Mitchell, foreground, chairman of Inver and District community council, with secretary Barry Brice in Inver Bay celebrating the award of funds for new seating
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Coastal communities are already welcoming the benefits of a dedicated fund designed to breathe new life into seaside spots.
Groups around Easter Ross have secured a combined £108,000 share of £3.3 million allocated to the Highlands as part of the Scotland-wide initiative.
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Tourism businesses on the North Coast 500 route are preparing a post-lockdown campaign to woo back visitors once restrictions ease.
At least half the North Highland tourism workforce is on furlough and NC500 business members are plotting a way to safeguard jobs, protect the hospitality sector and rebuild public confidence in 2021.
When it is safe to travel, NC500 plans to promote responsible and sustainable tourism in the North Highlands.
It is hoped that the natural scenery, wide-open green spaces, mountains and beaches will be key factors in drawing visitors back to the region.
Businesses remain convinced of NC500 value By Calum MacLeod
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Updated: 12:24, 16 December 2020
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In a year when Highland tourism has faced its biggest challenge, businesses remain convinced of the value of the North Coast 500 (NC500) and feel supported by the globally famous touring route.
A new study of its members commissioned by NC500 scored the organisation over 90 per cent for satisfaction and its benefit to the region as a whole.
An overwhelming majority of firms from across Inverness-shire, the Black Isle, Easter Ross, Wester Ross, Sutherland and Caithness also believe that NC500 is continuing to have a positive benefit on the wider North Highlands region, despite the pandemic.
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