This week s task was based on what Lord Sugar ™ rather improbably claimed is one of the biggest trends in Britain today: the unstoppable rise of the mini cheesecake.
As part of our Examiner Voices series, Wexford native and The Apprentice contestant Maura Rath opens up about how she learned to manifest success and happiness
If asked to imagine a typical candidate for The Apprentice, Maura Rath probably wouldn’t be the first person to come to mind. Fans of the hit BBC series, now in its 19th year, will be long familiar with the usual type of candidate egos in flash suits describing themselves as the ‘James Bond’ or ‘Kim Kardashian’ of the business world and self-certified, cash-loving alphas who claim that “making money is better than sex” (Belfast man Ben Clarke in series five). The whole circus is a fairly shameless celebration of capitalism, consumerism and ‘Corporate Barbie’ dressing.
The BBC show returned to screens with a new team of hopefuls bidding to earn Lord Sugar s £250,000 investment, with Oliver Medforth becoming the first candidate to get the sack.