More than a month since the Lahaina wildfires, Hawaii government officials and the Hawaii Tourism Authority (HTA) are hoping to rebuild travel demand to the island of Maui.
The Hawai‘i Tourism Authority Board of Directors took decisive action at its monthly board meeting Thursday to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan. The plan is centered around a new Mālama Maui campaign and prioritizes rebuilding travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires.