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Hawaii officials putting $2 6 million into Maui recovery: Travel Weekly

More than a month since the Lahaina wildfires, Hawaii government officials and the Hawaii Tourism Authority (HTA) are hoping to rebuild travel demand to the island of Maui.

Hawaiʻi Tourism Authority board approves $2 6M for Maui Marketing Recovery Plan : Maui Now

The Hawai‘i Tourism Authority Board of Directors took decisive action at its monthly board meeting Thursday to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan. The plan is centered around a new Mālama Maui campaign and prioritizes rebuilding travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires.

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