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Acne Studios' rainbow-check scarf, originally priced at $320, has become a widely popular fashion item despite its hefty price tag. The long, oversized design has been imitated by budget brands and street vendors, leading to mixed reactions: some love its affordability and versatility, while others find it overused and a symbol of rising rent. The scarf's success highlights the power of internet trends and user-generated content in shaping fashion choices.