Businesses Often Do Not Inform Customers of Tracking
Almost three-quarters of businesses admit that tracking of customer data happens, but without consent.
According to research from Zoho Corp, a survey of 1400 business leaders about third party ad tracking found 100% of respondents said their companies allow it, and 57% are “comfortable” or “very comfortable” with the way third-parties use customer data. However, 72% admit they know that tracking happens but do not inform customers.
In the USA and Canada, 62% of companies don’t inform customers that they allow tracking code from third-party services on their websites, despite the majority claiming to have well-defined consumer data privacy policies that are strictly applied.