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As consumers around the world dealt with rising feelings of loneliness due to social isolation, we saw how concepts of community, connectivity and interaction became more important than ever before. We explored the implications for brands and how they could offer their support to consumers during this difficult time.
Ongoing restrictions and social distancing measures meant consumers had to adapt to the ‘next normal’ and their expectations for different sectors have changed. In this two-part series, Mintel analysts from the UK and US explored the impact COVID-19 has had on six different industries and the repercussions beyond the pandemic.
In this episode of the Mintel Little Conversation podcast, analysts from around the globe discussed how COVID-19 accelerated and shifted global consumer trends in 2020 – more experiences, seamless spending, humanizing technology interactions and going live on social media. They also shared recommendations on how brands should move forward i
In ‘Weighing In: Why Waistlines are Widening in China’s Biggest Cities,’ our February 2021 cover story, we address how China’s economic prosperity has beefed up its people and what can be done to slim it down.
Wealth and waistlines have a tendency to grow together. China’s rapidly developing economy has helped raise the standard of living to meteoric heights in recent decades. And while people in the Middle Kingdom are now wealthier, their diets have become ‘richer’ but not better. The country’s leading health authority drew attention to the elephant on the scale in a report released last December, revealing that more than half (50.7%) of Chinese adults were now overweight – a 27% increase since 2002.
Mintel Announces Global Consumer Trends for 2021
Wednesday, January 27, 2021 10:00AM IST (4:30AM GMT)
Mumbai, Maharashtra, India: Mintel, the experts in what consumers want and why, has announced seven trends set to impact global consumer markets in 2021, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:
Health Undefined: An awareness of wellbeing is at the forefront of consumers minds, but a playbook doesn t exist. Brands have a responsibility and opportunity to set new rules.
Collective Empowerment: Consumers around the world are making their voices heard loud and clear in the push for equity, agency, and rights.
As experts in what consumers want and why, Mintel is uniquely suited to predict the future of consumer behaviour and what that means for brands. Our new 2021 forecasts remain embedded within our system of Mintel’s 7 Trend Drivers and their supporting pillars. They also take into account the changes that have been accelerated by the COVID-19 pandemic the subtle yet profound shifts in consumer thinking and responses from brands and attempt to encapsulate the better future that consumers, globally, aspire to, and towards which brands can build their own strategic visions. Consumers are in search of a wellbeing experience through an entirely new lens built around a sense of uncertainty as to when life will shift to more balanced routines. This is driving demand for comfort and structure.