problem, you could say, for mondelez, who have relied on this incredibly successful chocolate around the globe, this is a brand that everybody knows and everyone associates with switzerland. even the shape of the triangles is meant to mirror the shape of the matterhorn. and now they are going to have to lose the image of the matterhorn and put a generic mountain of some kind in that iconography. the challenge, though, is that being affiliated with switzerland brings some great benefits. the swiss brand, if you like, both as a country and the products and services that they create, we all associate these with luxury and quality. so by losing the swiss affiliation, mondelez certainly risks us thinking differently perhaps less highly of this particular brand. this particular brand. these laws are different this particular brand. these laws are different to this particular brand. these laws are different to those this particular brand. these laws are different to those that - this p