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Taylor King is a YouTube video editor and creator known for appearing in and working for YouTube star Alisha Marie, who has 8 million subscribers.
King, who runs her own YouTube channel (99,000 subscribers) and Instagram (108,000 followers), shared what it s like to work for a top creator on YouTube. I feel like her relentlessness has really inspired me, King told Business Insider. She takes it to the next level which I feel like is a common denominator with huge creators – they are perfectionists.
She also broke down her tips for networking and connecting with people on Instagram, using comments and direct messaging.
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During 2020, influencer-marketing professionals and creators adjusted to keep earning a living during the coronavirus pandemic.
At the start of the year, all eyes were on the new short-form video app TikTok, and talent managers and agents fought to sign these up-and-coming stars.
Then, managers helped clients weather the coronavirus impact on the business as advertisers trimmed budgets and canceled events.
Influencers turned to alternative revenue streams this year, like selling merch, direct-to-consumer products, and launching subscription services.
Petar Mandich and Nancy Tamayo. Nancy Tamayo and Petar Mandich
Founded in 2013 and based in LA, Addition Management works to help YouTube clients monetize and develop multiple revenue streams.
Addition focuses on the distribution of content and the creation of original programming across platforms, as well as assisting clients in expanding to product merchandise to enhance their digital brands.
The firm focuses on strategic partnerships and long-term brand and career development. It has connected clients with brands like Sony, Samsung, Microsoft, Kroger, and Nestle.
Talent managers: Nancy Tamayo (CEO and cofounder) and Petar Mandich (chief talent officer and cofounder).
Mandich was the executive producer on all four seasons of YouTube star Joey Graceffa s YouTube Originals show Escape the Night, and he got his start in artist and music management at The Collective (now S