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The reinvention of Barbie demonstrates the power of creativity on an established brand, Mattel COO shares his insights into how Barbie s has transformed beyond a toy.

United statesRichard dicksonMargot robbieRuth handlerGreta gerwigElliot handlerHarold matsonMattel incDove real beauty campaignDove real beautyFutureproof your careerMattel cooMattel president