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How My Heritage Shaped My Love of Beauty Tatjana Freund © Susanna Hayward / Getty Images The Latinx community has so many beauty stories to tell and that s why we need more Latinx-founded brands. “Arréglate.” It’s a saying that instantly transports me to my childhood bedroom in San Francisco, my mom combing knots out of my hair and making sure I’m wearing a cute outfit. The translation is“Get ready.” But for many Latinx people, it’s code for“Put on some lipstick before our guests arrive.” Even now, before heading to any dinner or event, or even just stepping out for an errand, this command from my mom echoes in my head. Running to the supermarket to buy milk without combing my hair? Not so fast.

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