Barbie This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter.
The results reversed a years-long slump in sales.
They also followed the brand s efforts to diversify its product and marketing.
When the world went into lockdown in March 2020, Roshni Mahtani Cheung worried about the psychological toll on her 4-year-old daughter, who was feeling isolated with no one to play with. So she incorporated Barbie into her daughter s homeschool curriculum. The dolls became her new friends and playmates she would wake up and reenact circle time with all of her dolls, said Cheung, the Singapore-based founder of parenting website theAsianparent.com. It also added creative and dramatic play to our usual routine, as she created backstories for each of the dolls.
On The Job In Los Alamos: Exterior Solutions By Chapparal - 7:39 am
On the Job in White Rock, back row from left, Kyle Elliott, Emma Keener and BJ Coyne, and front row from left, Jeremiah Morris and owner Matt Wolk of Exterior Solutions by Chapparal working Wednesday at a residence on Big Rock Loop. This crew has been friends for 15 years and work hard and play hard together. #worklosalamos #wherediscoveriesaremade. Photo by Jenn Bartram/ladailypost.com
Working hard and playing hard, crew members from Exterior Solutions by Chapparal hits the White Rock Skate Park during their lunch hour Wednesday where Jeremiah Morris is spotted taking a spill on his mini bike.