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Toyota launches 2020 Tokyo Olympics Breaking Point campaign via Saatchi & Saatchi Australia

July 8 2021, 9:19 am | BY Ricki Green | 3 Comments With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign via Saatchi & Saatchi Australia, celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.   The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best. Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility for all philosophy.

Paralympian Ryley Batt Reaches Breaking Point in Toyota Australia s Latest Campaign

Paralympian Ryley Batt Reaches Breaking Point in Toyota Australia s Latest Campaign
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