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March Madness is big business for the NCAA but not for its athletes A Chicago student is helping former players cash in

× March Madness is big business for the NCAA but not for its athletes. A Chicago student is helping former players cash in By Robert Channick, Chicago Tribune Published: April 4, 2021, 6:00am Share: 2 Photos Jason Lansing, 22, a University of Michigan senior from Chicago, sits with some of his Michigan gear for his online business selling game-worn sports gear in partnership with former college athletes on March 25, 2021, in Chicago. The Players Trunk, which stores merchandise in a suburban family garage, is growing so fast it was recently funded by a Chicago venture capital firm. (Erin Hooley/Chicago Tribune/TNS) Photo Gallery CHICAGO – As head manager for the University of Michigan men’s basketball team, Jason Lansing has spent four years doing scut work – mopping up floors, unloading equipment and showing up for early morning rebounding duty.

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