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Pokémon Go creators say COVID is ‘existential to our game’
A pandemic makes pushing your players outside impossible
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Pokémon Go was ready to kick off a new major event in March. Battle League which asks players to walk in order to gain entry was similar in spirit to many of Niantic’s initiatives within its game, one that encourages players to leave home and socialize. But outside, COVID-19 was beginning to take hold. “I remember being like there’s no way that this could be, there’s no way that this is anything,” says Veronica Saron, Niantic’s product marketing manager. “I was so stupid. I had no idea. None of us had any idea.”