-The Los Angeles Rams and Pepsi partnered with Albertsons/Vons/Pavilions, Operation Progress and content creators Shamrock Studio / DLP Media Group, for this “Fighting For Light, The Concrete Rose” effort documenting the story of amateur boxer
Meryland Gonzalez, a 14-year-old Watts-native and nine-time national boxing champion determined to thrive in the face of difficult surroundings (video above).
“This film has been a labor of love,” said DLP Media Group head of production Matt Schlef, who directed the documentary, said in a statement. :Meryland is not only a fighter, she is a natural talent, gifted in so many ways. This unique film could not have happened without her and her wonderful family. And the collaboration with our partners including Pepsi, AVP and the Rams, helped make this an aspirational piece of content, and a truly memorable experience.”