The middle class isn't what it used to be. Once upon a time it typically meant homeownership, a college education and general peace of mind in a financial sense. Today, being middle class isn't so.
The middle class isn't what it used to be. Once upon a time it typically meant homeownership, a college education and general peace of mind in a financial sense. Today, being middle class isn't so.
Birkenstock the latest shoe IPO to drop in a tough market cyprus-mail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cyprus-mail.com Daily Mail and Mail on Sunday newspapers.
Sandal company Birkenstock needs to sell more clogs and boots and boost sales from its own website and boutiques to attract new shoppers amid a cost of living crisis, investors and analysts said before it lists on the New York Stock Exchange next week. Birkenstock is the latest high-profile listing to put investor focus on the initial public offering (IPO) market, which is gradually reopening after two relatively quiet years and a burst of activity in September. And a cost of living crisis - which has seen consumers rein in spending on discretionary items like shoes and clothing in favor of essentials - could be a challenge for the premium footwear company.