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Accepting Digital Payments at Farmers Markets Can Increase Sales

Accepting digital payments at farmers markets and on-farm stands comes with extra considerations and management, but research indicates it can also come with more customers and more products sold.

Scanner data can help NYS farmers boost market sales

Cornell researchers partnered with 10 New York state livestock farmers using devices that record sales and process credit card payments and analyzed market transactions to better understand customer behavior and help farmers increase their profits at farmers markets.

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