Upgrade Bikes has announced the introduction of Lizard Skins, a long-time manufacturer of grips and handlebar tape, to its portfolio of brands. Ryan - BikeBiz
The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories.
Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition brand for some time, as it wasn’t an area of the market that we were involved with. We’ve known the team at OTE for a while and admired what they have done with the brand.
“We will work closely with the guys at OTE to grow the brand within all areas of the bike market. This is another top-quality brand to add to our portfolio that complements all of our other brands including DMR, Kinesis, Lezyne, Reynolds and ISM.”