Hofherr and Barrett had not worked together previously but had known each other through the industry for nearly two decades.
“Matt and I have wanted to work together for the entirety of the 19 years we’ve known each other,” Barrett says. But despite a mutual respect and shared passion for advertising, the two had always been “ships passing in the night” with mismatched timing leaving them as professional frenemies “competing and comparing notes.” It was only about a year and a half ago that their discussions to work on a united front become serious.
Hofherr first joined Matejczyk in 2010 to form Muh-Tay-Zik/Hof-Fer, and in 2014 the company was recognized by Ad Age as the 2014 Small Agency of the Year. In 2016, the agency expanded with the opening of a New York office and, that same year, U.K. agency VCCP acquired the company as part of a move to build a challenger network.
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UNION, N.J., Jan. 12, 2021 /PRNewswire/ Bed Bath & Beyond Inc. (Nasdaq: BBBY) has appointed two new strategic marketing leaders - Kristi Argyilan as Senior Vice President (SVP), Brand Innovation and Jim Reath as SVP, Marketing. Ms. Argyilan and Mr. Reath will report to Cindy Davis, Bed Bath & Beyond s Chief Brand Officer (CBO), and President of Decorist.
(PRNewsfoto/Bed Bath & Beyond Inc.)
(PRNewsfoto/Bed Bath & Beyond Inc.)
Ms. Argyilan will be responsible for driving marketing innovation, including the expansion of the Company s customer insights capability, the introduction of a new enterprise-wide loyalty program, as well as the development of new strategic partnerships and services that extend the Company s authority in its core markets.
Bed Bath & Beyond Selects Muh-tay-zik Hof-fer as Lead Brand Agency
Appointment comes as retailer undergoes transformation efforts led by CEO Mark Tritton
Bed Bath & Beyond has selected three agencies to help with its transformation efforts.
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