helps veterans find new purpose in civilian life through fitness. fit ops camp is about helping veterans by becoming personal trainers, but it s really about helping them reorient into civilian life. reporter: veterans attend a military-like boot camp for three weeks that teaches them to become certified personal trainers. the specialness of the fit ops camp is about helping them open up. that allows them to break their burdens away so they can be successful. o donnell: it costs about $3,000 to train each veteran, but they don t pay for anything thanks to matt hessey s company performix, corporate sponsors and w.w.e. champion and actor john cena. it s such an environment for people the share their stories with each other to, develop a sense of camaraderie and community that you miss.