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Tipping point: Why are Kiwis drinking less NZ wine as exports soar?
19 minutes to read
By: Michael Cooper
Wine romance and greater quality are drawing us to vineyards, but as bulk exports soar and foreign firms move in, returns per litre are falling. And so is our consumption of New Zealand wine. Special Report by Michael Cooper.
Wine is a symbol of the good times, but we enjoy it in times of stress, too. The challenges of the past year have seen many Kiwis reaching for a glass or two of wine – and we are not the only ones.
Sales of New Zealand wine in its key export markets – the UK, US and Australia – are booming. The planet decided Covid-19 wasn t supposed to be endured in a state of sobriety, declared winemaker Steve Bird late last year, so people were locked down at home and they were drinking wine like there was no tomorrow.
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