WHITESTONE, N.Y. – BODYARMOR Sports Nutrition today announced its largest campaign in brand history featuring global icon, Jennifer Lopez for BODYARMOR LYTE. The “Choose More” campaign showcases a behind the scenes look at Jennifer’s inner drive and relentless commitment to giving everything her all, inspiring those who share that similar mindset. It’s no secret that Jennifer’s fitness routine is instrumental to her multi-faceted success, so there is no one better to lead the movement for an active lifestyle in partnership with the brand. Jennifer has one of the most intense regimens and has been performing at an incredibly high level
POWERADE announced basketball superstar Ja Morant as the brand’s newest athlete partner – the first athlete partnership for POWERADE in more than five years.