Civil’s blockchain model lets journalists focus on the news
Journalism was late to adapt to technology and is now paying the price. A week doesn’t go buy without notice of mass layoffs at name publications. Advertiser preferences are shifting to digital and revenue is declining.
And yet quality journalism is needed now more than ever to serve as a check against governments and individuals acting against the public interest. That journalism takes time and money to produce results, so it is often an early victim of cuts while clickbait and other easily digestible content survives.
Some of the newest technology offers a solution to this problem, Matt Coolidge believes. Mr. Coolidge is the co-founder and communications lead for Civil, a marketplace for sustainable journalism launching this spring. It is a response to the traditional, ad-driven revenue model that is being threatened in the digital age.