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What does the Oculus Rift launch mean for marketers?

Jason Dooris is the CEO and founder of growing Atomic 212, Australia s fastest growing media and marketing agency on the BRW 2014 list. Over the past 20 years, Jason has held a variety of senior local and global industry positions including CEO MediaCom UK, deputy CEO MediaCom Europe, GM Saatchi & Saatchi NZ, GM Ogilvy & Mather Australia, GM Dentsu Aegis Australia and consulting practice director, Deloitte Asia. His vertical experience covers most categories with a particular focus on retail, automotive and FMCG. Facebook s Oculus Rift has finally launched. The highly anticipated product rollout has come with such a massive amount of buzz and hype that it’s difficult not to get pumped, even though there is such a backlog of orders for the device that it’s hard to call it an actual launch.

Is AI on course to take over human creativity?

Jason Dooris is the CEO and founder of growing Atomic 212, Australia s fastest growing media and marketing agency on the BRW 2014 list. Over the past 20 years, Jason has held a variety of senior local and global industry positions including CEO MediaCom UK, deputy CEO MediaCom Europe, GM Saatchi & Saatchi NZ, GM Ogilvy & Mather Australia, GM Dentsu Aegis Australia and consulting practice director, Deloitte Asia. His vertical experience covers most categories with a particular focus on retail, automotive and FMCG. Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral

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