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BUCHAREST, April 1 (Reuters) - At the height of GameStop’s Reddit-driven retail trading frenzy this year, Romanian tech start-up TPS Engage ran an $18 meme ad about the video game retailer on a digital billboard in Times Square.
The ad, which ran for one hour and said “$GME GO BRRR,” the sound a money printer makes, became the second-most popular post in Reddit history.
It stoked the conversation about Game Stop further, but it also drew over 40,000 people to TPS Engage, a tech start-up founded in 2018 as a marketplace for digital billboards which has made outdoor advertising accessible to any business.
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People paid for a Times Square billboard to promote GameStop trading and even a plane banner mocking Robinhood
People paid for a Times Square billboard to promote GameStop trading and even a plane banner mocking Robinhood
Annabelle WilliamsFeb 2, 2021, 03:53 IST
Wall Street Bets users have driven up the GameStop stock priceREUTERS/Dado Ruvic/Illustration/File Photo
People are paying to spread pro-GameStop messages beyond online forums.
One person took out a pro-GameStop billboard in New York City s Times Square.
After Robinhood temporarily froze GameStop purchases and limited other stocks last week, another paid for a plane to fly a banner mocking Robinhood.