Model cars get an eco makeover to inspire children By Reuters - 15 April 2021 Matchbox is upping the eco-credentials of its famous die-cast model cars. Image: mattel.com / matchbox
Matchbox is launching a new series of toy cars based on real-life electric and hybrid vehicles, in a bid to make its miniatures more sustainable and to raise awareness among children of the environmental impact of motoring.
The first model off the production line is a scaled-down version of the Tesla Roadster, which will be joined by toys based on cars made by Nissan, Toyota and BMW. Electric charging stations will also go on sale this year.
Matchbox relaunches in UK with model of 250mph, 0-60mph in 1.8 secs Tesla Roadster
Toy will hit shops in 2022 and be brand’s “blueprint for the future” Published 15 April 2021 Share Article
MATCHBOX cars, the die-cast toys that were hugely popular in the seventies, will undergo a sustainability-led relaunch in the UK.
The company has revealed a concept that will typify the aims of its environmentally-focused renaissance: a 1:64 scale model of the Tesla Roadster, which will be sold from 2022 and will be made from 99% recycled materials.
Instead of being based on the Roadster that Tesla released in 2008 arguably one of the most important cars in the recent history of electric motoring the model is based on the upcoming version, which will hit roads in 2022 according to the current estimates of the company’s CEO Elon Musk.
›Start small: These toy cars are getting an eco makeover to teach children the environmental impact of motoring
Start small: These toy cars are getting an eco makeover to teach children the environmental impact of motoring
SECTIONS
Start small: These toy cars are getting an eco makeover to teach children the environmental impact of motoringReuters
Last Updated: Apr 15, 2021, 06:10 PM IST
Share
Reuters
The first model off the production line is a scaled-down version of the Tesla Roadster, which will be joined by toys based on cars made by Nissan, Toyota and BMW. Electric charging stations will also go on sale this year.
Tornado leaves several injured, homes damaged in Alabama lmtonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lmtonline.com Daily Mail and Mail on Sunday newspapers.