quicker. so chris is in the great spot by providing kind of the, you know, pickaxes and shovels for the next innovation site. unfortunately we don t have time to talk about this but another really neat thing he said was he set up this website to find out who else was interested. and finally, gets these people who before the internet he may have never met and now he gets a whole bunch of people who are in his community, his industry, and his co-founder. well, we could probably talk about drones forever, but unfortunately we have to stop right now. brad and guy, thank you so much. all right. j.j., i can see you flying around in one of those things, you know. that s i anticipate that happening very shortly. meet george jetson lady gaga has nothing on you. oh, it s one of those things. if the online retail game it is no easy task to stay on top. here now are the five biggest complaints online shoppers have about their retail sites of choice courtesy of matchable.com.
choice courtesy of matchable.com. one, price. consumers are more sensitive to price online than in stores. so, make sure your site numbers are competitive with the rest of your market. two, product range. shoppers want to have an easier time discovering and finding items online. consider investing in site resources like recommendation engines, and dedicated lists for new and seasonal products. three, size. customers want reliable sizing charts. a basic measurement guide can drastically reduce the amount of complaints you ll get from peeved shoppers. four, site functionality. if you have a feature on your site, make sure it works. when there are issues, be transparent about the problem. and five, imagery. if your site isn t pretty, you re doing yourself a disservice. adding video content and multiple images raise the chances your customer will make the purchase.
choice courtesy of matchable.com. one, price. consumers are more sensitive to price online than in stores. so, make sure your site numbers are competitive with the rest of your market. two, product range. shoppers want to have an easier time discovering and finding items online. consider investing in site resources like recommendation engines, and dedicated lists for new and seasonal products. three, size. customers want reliable sizing charts. a basic measurement chart can drastically reduce the amount of complaints you ll get from peeved shoppers. four, site functionality. if you have a feature on your site, make sure it works. when there are issues, be transparent about the problem. and five amagery, if your site isn t pretty you re doing yourself a disservice. adding video content and multiple images raise the chances your customer will make the purchase. the beauty of social media is that if someone has a great
languages. speak in one language and it translates to another. it s available for free when you have internet aunt. if you don t, don t worry. yo view offline translators that can be translated for each individual language. the web gives your app access to the global marketplace but that doesn t mean the world is always able to understand your message. here now are five tips for making your website globally friendly courtesy of matchable.com. one, optimize for speed, look at different servers and look at all different internet connectivity options to make sure your site doesn t take long to load no matter where in the world someone s trying to access it. two. limit text messages. three, test your site. make sure when your text is written in english and converted
to stay ahead of the times, small businesses are launching new features on their web sites all of the time. but how do you get your customers to actually utilize new openings you are promoting? clients to use your knew features, courtesy of matchable.com. one, ask customers to vote on a new feature before building it. if they are engaged early on, they are more likely to be users after the launch and have a deeper connection to your company. two, get feedback during every stage of your launch. constant assessments during each stage of development will reduce the risk of releasing a feature that misses the mark. three, know which features are being utilized. this will help you decide on the future direction of the product. four, offer notification. before users can use a new feature, they first need to know it s there. consider using an on-line pop-up notification or sent out personalized e-mails to your list serve. and number five, allow users to share. you want your customers to tel