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World War Shoe : David Beckham producing documentary about feud between Adidas and Puma founders

SHARE He s a whizz on the pitch, but David Beckham also looks to be flexing his talents in another field. The former professional footballer is set to produce a documentary series about the warring founders between two rival sportswear giants. Beckham and his production company, Studio 99, have signed up to work on World War Shoe, a three-part mini series about Adi and Rudi Dassler. The German brothers, who originally owned a sports shoe company started by Adi, went their separate ways after a feud during the Second World War, setting up competing brand Adidas and Puma in 1948. A sculpture of Adidas founder Adi Dassler in an Adidas store in New York City in 2016. Wikicommons

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