<ul> <li> Gen Zs are an outlier in spending habits and perspectives: less emotionally attached to local businesses, but more willing to pay a premium for them <br/> </li> <li> Millennials are the most empathetic: most willing to pay a premium for local products, most forgiving of poor customer experience, and care most about sustainability <br/> </li> <li> Gen Xs tend to be driven by their desire to support the livelihoods of the local community <br/> </li> <li> Baby Boomers are the most loyal in supporting local businesses <br/> </li> </ul><b/> <br/> SINGAPORE - <a href="https://www.media-outreach.com/">Media OutReach</a> - 31 July 2023 - Singapore: Most Singaporeans are supportive of local businesses, with each generation showing their support differently, according to the fourth <i><b>Shop Small Research f
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Singaporean tourist guide Ng has been conducting cemetery walking tours to keep his business afloat. STB
Touring a cemetery is probably not the most thrilling idea for many people, especially in Singapore where superstitions still dictate the daily lives of some locals.
But when the Covid-19 pandemic brought international travel to a standstill, tourist guide Chris Ng decided to turn to death to survive.
Ng, who is affectionately known as Uncle Chris, began to conduct walking tours around cemeteries, a territory that was relatively untouched in the realm of guided tours in Singapore.
And to Ng’s pleasant delight, people were actually interested to walk among the dead.
Singapore Tourism Board helps Malaysians relieve old favourites with 10-part docuseries marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.