Mastercard to Acquire Ekata to Advance Digital Identity Efforts
New capabilities strengthen trust in every interaction through AI-powered identity verification reinforced by commitment to strong data management principles.
Trust is the key ingredient to conducting digital commerce. Central to creating trust in a digital world is the ability to prove your digital identity - who you are, whether you are interacting in person, online or in app.
Today, Mastercard (NYSE: MA) took steps to advance its identity verification efforts with the acquisition of Ekata for US$850 million.
Digital identity is a foundational part of Mastercard’s multi-layered approach to security. In 2019, the company introduced a new framework on how digital interactions should evolve, as well as how digital identity will build trust, collaboration and economic growth. That framework is now in use across a number of sectors, from education to travel to healthcare.