Businesswomen given wings to soar higher 15 December 2020 - 08:30 Funeka Bolujoko runs Master Teas, a business that sells herbal teas. Image: SUPPLIED
Women entrepreneurs have another excellent platform to grow themselves and their businesses, through a new initiative launched by the department of small business development, the Small Enterprise Development Agency (Seda) and the International Trade Centre (ITC).
ITC runs a programme called SheTrades, which seeks to connect women-owned small and medium businesses with local, regional and international markets. SheTrades recently launched in South Africa and Liya Cherian, a specialist of export development at SEDA, says this exciting new initiative provides a number of opportunities for women entrepreneurs, who can sign up for free membership to the SheTrades platform.