How can business schools compete with the growing number of customizable, flexible, and low-cost learning opportunities offered outside of academia?
Three weeks after starting a new role at Georgia State University’s J. Mack Robinson College of Business in Atlanta, Brian Jennings was tasked with launching an exciting new roster of microcredentials.
The three flexible graduate certificate programs can be completed fully online. They’re stackable, meaning students gain credits that count toward a future formal degree program. And they focus on cutting-edge business topics artificial intelligence, disruptive innovation, and fintech responding to the needs of employers.
Business schools are increasingly launching microcredentials, sometimes referred to as alternative credentials, to address the challenges posed by business education disruptors. In April 2021, Google extended its educational offerings, launching three Google Career Certificates in data analytics