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Peru s ProHass analyzes effects of Agricultural Promotion Law March 10 , 2021 The Peruvian avocado market faces various challenges this year, including the Agrarian Promotion Law which was enacted in December of last year that has produced changes in the country s fruit and vegetable sector. In an interview with FreshFruitPortal.com, the Director and Past President of ProHass and Chief Commercial Officer of Agrícola Cerro Prieto (ACP), Daniel Bustamante explained the effects of the Agricultural Promotion Law in Peru and on the industry, new innovation projects and the challenges facing ProHass for this year and the next. This new law has discouraged the investment within the entire agricultural sector since the political/populist concept has prevailed over technical criteria and knowledge of the sector.

Cerro prietoUnited statesDaniel bustamanteMaster in international businessBachelor in business administration at boston universityHass avocado producers association of peru prohassAssociation of producersInternational avocado congressUniversity of manchesterAgrarian universityAgrarian promotion lawPast presidentChief commercial officerBusiness administrationBoston universityInternational business