Updated Apr 08, 2021 | 09:40 IST
Although IPL s broadcasting rights are with Star Sports, the league also derives a chunk of its revenues from out-of-home viewership for which brands had forged tie-ups. Representational image
New Delhi: Indian Premier League (IPL), which starts from tomorrow (April 9), likely to see significant decline in its out-of-home revenues as brands are pulling out of co-promotions and off stadium marketing activities they had inked with bars, clubs and restaurants for live screenings of matches amid the second wave of Covid-19, the
Economic Times mentioned in a report citing industry executives.
Although IPL s broadcasting rights are with Star Sports, the league also derives a chunk of its revenues from out-of-home viewership for which brands had forged tie-ups.
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