Jaguar Design Boss Wants To Make The Cars Look ‘Wonderful Again’ ++ Because current Jags are not wonderful?
We can’t say that modern Jaguars look bad or lack passion. In general, the British automaker is still making great-looking cars with an individual twist. Jaguar is even taking an untraditional approach with the next-generation XJ for which the company says is going to be “stunning.” But JLR’s new design boss wants to take things even further.
Gerry McGovern, the automaker’s new chief creative officer overseeing Jaguar design boss Julian Thomson and Land Rover design head Massimo Frascella, has recently admitted to the media he wants to make Jaguar cars look great again. Hopefully, this doesn’t only include the brand s crossovers.
Jaguar Land Rover chief creative officer Gerry McGovern is looking forward to helping make Jaguar “wonderful again” by modernizing the design of its future models.
McGovern has been in charge of Land Rover’s design department since 2006, and now he oversees both Land Rover design boss Massimo Frascella as well as Jaguar design head Julian Thomson.
“I’m savoring the thought of helping my Jaguar colleagues to bring Jaguar back to the position it deserves. It’s a unique brand with incredible pedigree and a lot of potential,” he told Autonews Europe in an interview. “If it could be developed in a way that freed it from some of the constraints it has had in the past, I think it could be wonderful again.”
McGovern s mission: Make Jaguar wonderful again
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Gerry McGovern: I m savoring the thought of helping my Jaguar colleagues to bring Jaguar back to the position it deserves.
Gerry McGovern wants to modernize the design of Jaguar cars and make the sports-car brand wonderful again.
After leading Land Rover design since 2006, McGovern has been promoted to Jaguar Land Rover s chief creative officer, overseeing Jaguar design boss Julian Thomson and Land Rover design head Massimo Frascella. I m savoring the thought of helping my Jaguar colleagues to bring Jaguar back to the position it deserves. It s a unique brand with incredible pedigree and a lot of potential, McGovern told