Puglia's popularity in recent years is hardly surprising: if Tuscany is gentle rolling hills and chic cypress trees, Puglia is craggy shorelines and electric-blue seas. Closer in geography to Greece and Albania than Italy's Mediterranean coastline, its towns full of white and golden-hued stone buildings and cobbled alleyways are more reminiscent of North Africa. Whatever Italy's current 'undiscovered' region is, it doesn't take long for the crowds to follow; Positano was the new Cinque Terre was the new Amalfi and so on. Puglia may have had my heart years ago but by the time I finally got to visit the region, it had also won the hearts of plane loads of tourists, too. Tourists visiting Italy in summer accept that the pay off for visiting in peak season is doing so alongside A LOT of other people. The solution to an overpopulated Puglia? ( it's become the most popular region for Italians to spend their summer holidays according to the tourist office .f
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